Sep 3, 2019
ExtraMile Arena Conversion
ExtraMile Convenience Stores Launches Treasure Valley Rollout with Signage Change at ExtraMile Arena
ExtraMile Convenience Stores, LLC, put a visible stamp on its new presence in the Treasure Valley with today’s signage change for its sponsorship of ExtraMile Arena at Boise State University.
ExtraMile, a joint venture between Chevron, USA Inc. and Idaho’s Jacksons Food Stores Inc., is converting 22 Treasure Valley Jacksons Food Stores to the ExtraMile brand. The first total transformation will be completed at a Jacksons location in Caldwell, Idaho, early next month.
“We started this business with a single store in Caldwell, so it’s kind of fitting we’re beginning this next big venture with ExtraMile in Caldwell, too,” said Cory Jackson, president of Jacksons Food Stores and a board member of the joint venture.
Jacksons purchased a 50 percent interest in the ExtraMile joint venture partnership with Chevron in February of 2018. Jacksons is converting its Chevron-branded locations into ExtraMile stores. Jacksons’ Shell stores will continue to operate under the Jacksons’ brand banner.
Boise State University announced in June that ExtraMile would acquire the naming rights to ExtraMile Arena, formerly Taco Bell Arena, in an agreement that will bring the university $8.4 million over a term of 15 years.
“Jacksons is such a spectacular success story, and we’re fortunate to have them as a partner in the continued growth of ExtraMile,” said Paul Casadont, president of ExtraMile. “We’re also looking forward to continuing the Jackson family’s tradition of being an involved and contributing member of the communities we serve in the Treasure Valley. The ExtraMile Arena branding agreement with Boise State University illustrates that commitment.”
“The joint venture definitely has a positive economic impact here in the Valley,” said Cory Jackson. “The Boise State University partnership is a great example of that.”
Jacksons will retain employees currently working at the Jacksons stores after they convert to ExtraMile brand. Jacksons “Let’s Go Rewards” cards will be honored at most ExtraMile stores.
Signage for ExtraMile Arena was created and installed by Image National of Nampa, Idaho.